DA UNLIKELY TO GROW ITS MEDIA PRESENCE

29 Jan 2014 08:30am

DA UNLIKELY TO GROW ITS MEDIA PRESENCE: RESEARCH The DA was unlikely to grow its media presence because of Agang SA founder Mamphela Ramphele's decision to join the Democratic Alliance, research company Media Tenor SA said on Wednesday. "The research suggests that there is little benefit in it for DA at present," said senior researcher Stephano Radaelli in a statement. On Tuesday, Democratic Alliance leader Helen Zille announced that Agang SA leader Mamphela Ramphele would be the DA's presidential candidate in the upcoming general elections. Research by Media Tenor found that Agang SA, started as a "political platform" about a year ago, then launched as a party six months ago, offered little reputational benefit to the DA. "After Agang SA was officially launched, media attention for the party slowly waned and the party together with its leaders struggled to make the same in-roads that other parties like Cope and EFF [Economic Freedom Fighters] have done immediately subsequent to their launches," states the research. Media Tenor said its research was based on an analysis of 199,646 statements on South African political parties and their leaders in 47 newspapers and television news programmes between January 1, 2013 and January 15, 2014. Sapa /mar/fg/jje