22 Sep 2019 13:00pm
WINDHOEK, 22 SEP (NAMPA) The Kasi Vibe festival, a trade and entertainment expo for exhibitors to showcase their products and services to visitors in order to make sales and generate leads for future prospects is scheduled to take place in Windhoek from 04-06 October.
Public relations officer for Kasi Vibe, Salmi Shiweda told Nampa that the expo occupies a niche within the market for SME exhibitors, especially start-ups.
She said over the years, brands like Gweri Socks and Afro-print who started off as exhibitors at Kasi Vibe have since gone mainstream with the former diversifying into wines and the latter into the board game market.
Gweri Vintage brand owner, Pinehas Shikulo is looking forward to exhibiting at Kasi Vibe this year.
He said he first exhibited at volume 4 of the festival last year and as a first-time exhibitor, he wanted his exhibition to be different.
I sold traditional food and brew in a village replica stand (identical to those customary of northern Namibia) and also my designer socks on the side. Surprisingly, visitors to my stall were really fascinated by my socks and they started to trend on social media. I latched onto the hype and used my newfound fame to diversify into wines, Shikulo said.
He partnered with a winery in Omaruru to manufacture Gwine, a wine sold under the Gweri brand as a result of the support and publicity he received from participating at Kasi Vibe.
Meanwhile, African Naturals founder Zodidi Gaseb told Nampa she will be exhibiting at the fest for the first time this year at their volume 7 edition.
She will be taking part in order to reach a wider audience with her hair and skin products.
Gaseb said she visited the festival earlier in the year and enjoyed the chilled atmosphere.
Kasi Vibe provides a relaxed atmosphere that helps not only in the selling aspect but the networking with prospective clients in order to establish long-term relationships.
Gaseb feels the festival is held at a venue that is accessible to a majority of people who dont often get a chance to attend trade fairs and tourism expos.
Kasi Vibe has a different crowd. I have attended multiple exhibitions countrywide but for me Kasi Vibe stands out because of the affordability of the stalls and the affordability of the products exhibited at the festival, the entrepreneur said.