NAMAs nominees advised on how to monetise music

08 Sep 2019 11:20am
SWAKOPMUND, 08 SEP (NAMPA) – The nominees for the various Namibian Annual Music Awards (NAMAs) 2019 categories here on Saturday attended a workshop on how to monetise and take their music outside the borders of Namibia.
They were addressed by a panel composed of Sony Music Entertainment Pan Africa managing director, Sean Watson, award-winning South African songstress Yvonne Chaka Chaka, from Kenya - Homeboyz Radio general manager Somoina Kimojino and Saracen OMD owner Sammy Thuo, and National Arts Council of Namibia chairperson Patrick Sam, hours before the awards ceremony.
What stood out from what the panellists mentioned was that if artists are to break into the international market or scene, they would have to be unique, authentic and disciplined.
Watson noted that people listen to good music that catches their attention right way, whether they understood the language or not.
He said on sites that monitor which songs are listened to the most, it is evident that it only takes a few seconds for an individual to decide whether to skip a song or listen to the entire song or add it to their playlist.
“So it is important that you just don’t have instrumentals playing the first part of the song but to make it interesting as that will determine if it will be skipped or not,” said Watson.
Chaka Chaka said in east Africa people enjoy her music and would sing along to the extent of making up their own lyrics.
“People sing to my music even if they don’t understand the language, I mean we have a lot of musicians who sing in their native languages and we still enjoy and dance to their music,” she stressed.
Sam mentioned that musicians need to pay more attention to their performances as it is another way of monetising their art and getting recognition outside the country.
He added that they assist musicians with flight tickets or co-sponsor their expenses when performing outside Namibia, depending on the agreement between them and the artist’s management.
Kimojino advised that musicians need to attend rehearsals and not take them lightly by skipping them, expecting their performance to be flawless as it won’t be the case.
Thuo said the musicians must carefully choose their managers as they are the people who are responsible to ensure the music makes money.