Festive Season Road Safety Campaign officially launched

23 Nov 2013 18:50pm
WINDHOEK, 23 NOV (NAMPA) - The Motor Vehicle Accident Fund (MVA) officially launched the Festive Season Road Safety Campaign for 2013/2014 in Windhoek on Friday.
The campaign is a joint effort by the MVA, the National Road Safety Council (NRSC), and the Namibian Police Force (NamPol), and is being carried out under the theme 'Mind the consequences of speeding'.
Speaking at the launch, the MVA’s Chief of Corporate Affairs Kapena Tjombonde said the campaign will focus on road safety awareness, intensified law enforcements and improved emergency medical response services.
It is aimed at reducing road accidents, injuries and fatalities through targeted action against common road offences such as speeding, drinking and driving, overloading and unfit vehicles, which are the leading causes of accidents in Namibia.
“As part of the campaign, law enforcement operations will be increased and stringent measures that will ensure adherence to traffic regulations will be developed through close monitoring at road blocks, increased highway patrols and air patrolling,” she said.
The campaign’s main activities will be concentrated in five regions - Khomas, Oshana, Oshikoto, Otjozondjupa and Erongo.
“This is informed by statistics as to where most of the road crashes happen,” Tjombonde stated.
She furthermore indicated that the objectives of the campaign are to deliver a warning message on speeding so as to encourage responsible driving, and to conduct awareness activities that will allow the target audience to participate in the road safety message.
It is also aimed at providing prompt emergency medical response when accidents occur.
Amongst other things, posters will be put up at service stations, clubs, pubs and recreation facilities to reach the target group.
“The awareness activities will take place in Ongwediva, Oshakati, Windhoek, Walvis Bay, Otjiwarongo, Tsumeb and Rundu at selected places and we encourage participation in these activities,” she said.
A competition will also be run, with various prizes to be won.