MVA/NRSC to campaign for festive season road safety

19 Nov 2013 15:10pm
WINDHOEK, 19 NOV (NAMPA) - The Motor Vehicle Accident Fund of Namibia (MVA) and the National Roads Safety Council (NRSC) have joined hands to help reduce incidences of vehicle accidents on national roads during this year's festive season.
This is the first time that the two government-owned agencies are collaborating on the road safety and awareness campaign in order to help reduce the carnage on the national roads this upcoming holiday period.
The collaboration between the two parties on the road safety and awareness campaigns was made public by the MVA's Chief Corporate Affairs Officer Kapena Tjombonde in a media statement availed to Nampa here on Tuesday.
The two entities will also officially and jointly launch their 2013 festive season campaigns at the Zoo Park in the capital on Friday this week.
Minister of Works and Transport Erkki Nghimtina is scheduled to officiate at the launch of that road safety campaign.
“Given the expected high volumes on the roads, the occurrence of road crashes and their resultant fatalities become a very real possibility. If statistics are anything to go by, the festive season has therefore become a critical time during which lives are cut short as people perish in road crashes, most of which could have been prevented,” said Tjombonde in the media statement.
It is reported that a total of 94 people died in road crashes during the 2012/2013 festive season, and this was the highest fatality rate in the last five years.
According to road crash data collated by the MVA Fund Call Centre, speeding, drunk driving and dangerous overtaking are the leading driver behaviours that lead to road crashes and resultant fatalities in Namibia.
The data further reveals that it is the young, productive citizens in the 16-35 age groups who are mostly represented in these road traffic fatalities.
“For this reason, this year’s festive season road safety and awareness campaigns will therefore feature targeted interventions specifically for this age group. With speed as the focal point, the campaign’s objective is to increase public awareness of the detrimental consequences of speeding, which range from severe injuries, disability to death,” explained Tjombonde.
The MVA chief corporate affairs officer added: “Further to that, in line with the objectives of the Decade of Action for Road Safety 2020, the ultimate aim is to first stabilise and eventually reduce the trend of fatalities.”
Namibia loses over 500 lives every year as a result of road crashes, and the plan is to halve this number by the year 2020, the MVA said.
At the official launching of the 2013 road safety and awareness campaign on Friday, the members of the Namibian Police Force (NamPol) will give their full operational orders, which will ensure law enforcement visibility throughout the country during this year's festive season.