Trade fairs important for marketing: Shaningwa

02 Nov 2017 21:40pm
RUNDU, 02 NOV (NAMPA) – Trade fairs provide important marketing opportunities to local entrepreneurs, especially small and medium enterprises (SMEs), the Minister of Urban and Rural Development, Sophia Shaningwa said.
In a speech read on her behalf at the 2017 Rundu Trade Fair on Thursday, Shaningwa said the platform creates opportunities for networking and facilitating trade through business linkages between various entrepreneurs.
Shaningwa touched on the theme of the event which she said is befitting as trade remains necessary for sustainable economic growth of the country at all levels.
“It is worth noting that the world’s trading strategies change continuously and we must therefore update ourselves of the global trends.”
Mentioning the economic downturn the country and the world at large are emerging from, Shaningwa said the downturn presents an opportunity for Government and the business sector to interrogate current business models.
The fair is hosted under the theme, ‘Enhancing Trade for Socio-economic Prosperity’.
The Rundu Town Council this year hosts the second edition of the fair since taking over from the Rundu Urban Constituency, which over the years hosted the event as the Kavango Trade Fair.
It started on Monday and runs until Saturday with over a hundred exhibitors from the region and neighbouring countries, such South Africa and Tanzania participating.