NACN and Unesco to research economic value of the creative industry

20 Oct 2017 13:00pm
WINDHOEK, 20 OCT(NAMPA) - The National Arts Council of Namibia (NACN) in partnership with the United Nations Educational, Scientific and Cultural Organization (Unesco) will soon launch research to assess the value of the creative and cultural industry in Namibia.
The research will look at the economic value of the crafts, textiles, music, visual art as well as theatre industries, amongst others, within the creative industry and the NACN expects it to begin at the end of November, said NACN Chief Art Education Officer, Gretta Gaspar in an interview with Nampa on Thursday.
NACN Chairperson, Patrick Sam said at a media briefing earlier this week that one of the objectives of the council was to implement research activities, marketing exercises, information management systems, as well as monitoring and evaluation system processes.
“This is important because nobody really understands the value of the creative industry whether you look at it economically, culturally or socially,” said Sam.
The NACN engaged Unesco as it has the tools and expertise to carry out the research. Unesco will utilise a mapping tool that was used by the British Council for similar research in 1998.
Sam said that when they did it in Britain they found out that the creative industry was the second largest to the financial sector, worth about British Pounds 424 billion (N.dollars 7.5 trillion) in 2005 at an 8,3 per cent growth.
The chairperson added that this kind of research will be key in prioritising the creative industry at policy level.
Earlier this week, Director of Arts in the Ministry of Education, Arts and Culture, Ervast Mtota said the Namibia Arts, Culture and Heritage Policy was passed in Parliament in August as a guiding document on how to go about supporting these sectors.