06 Nov 2013 19:10pm
WINDHOEK, 06 NOV (NAMPA) - Meat exports from Meatco to the European Union (EU) market is worth between N.dollars 340 million and N.dollars 500 million.
The Meat Corporation of Namibia (Meatco)s Manager of Corporate Communication and Marketing, Mario Poolman in the latest media statement issued on Monday noted that 33 per cent of its products go to the overseas markets.
Now the question arises, if Meatco benefits so much from European markets, why do we not only market abroad? The answer is that some of Meatco's products simply cannot be marketed in European markets, such as offal and trimmings. However, Meatco tries to get as much meat products into the overseas market as possible, he noted.
With regards to its markets, Poolman said Meatco cannot put products in a market while it can get more value for that product in another market. Ultimately, Meatco wants the most for that animal and its various components, so that the company can pay the maximum price to the farmer, he stated.
Statistics indicate that about 45 per cent of Meatco's products are exported to the South African market, compared to 22 per cent for the local market. Poolman said neighbouring South Africa is a good market primarily for manufactured meat and high value steak cuts. Meatco sells mostly forequarter meat, such as chuck and blade. Meat without an identifiable form, such as offal and trimmings, which do not have a market abroad, are also sold in South-Africa.
Hindquarter cuts which cannot be sold overseas, such as products from the Northern Communal Areas (NCA) and cattle that do not conform to the 90/40-day requirement are also on offer in South Africa. Hindquarter prices in Europe are much better than South African prices, to such an extent that it cannot really be compared, Poolman said.
In the local market, forequarter and hindquarter cuts to whole and half carcasses are available. However, the volumes in Namibia are very small. He said the forequarter meat and manufactured meat are the lowest in demand here.
The reason for this is because it has to compete against ordinary mechanical deboned meat and other products. The market for hindquarter cuts in Namibia, specifically steak cuts, is far more valuable than in the South African market although the volume demand is not very big, Poolman explained.
The abovementioned whole and half carcasses are part of Meatco's new commitment to better serve the local market. Through this we try to give the local market an alternative. Meatco's carcasses are distinguished because it is properly graded, slaughtered under hygienic conditions and they have a longer shelf life. In addition, we only sell carcasses of the highest quality to the market, he added.