Artists encouraged to do more live music

23 Sep 2017 15:20pm
GOBABIS, 23 SEP (NAMPA) - A local music producer in the Omaheke Region, Steven Araeb has encouraged local artists to prioritise live performances as opposed to recording with new technology by means of music beats.
Araeb, who is also the founder of the Omaheke Arts and Culture Association (OACA), on Saturday said the diminishing live performance trend is cause for concern, as it takes away the creativity that comes with making music.
The OACA was formed in 2012 in an effort to unite artists in the region and to make it easier to assist each other.
“Live performance is what music is all about. Through it, you engage the audience and let them be in sync with what you are telling them through the music and as such we should encourage it at all costs,” Araeb said.
He however noted that it is disheartening that artists who use beats or tracks are getting ahead in the industry, while those using live instruments often struggle to sustain themselves.
“Performing live involves a lot of costs and struggling artists often find it easier and more convenient to take the shortcut and produce by way of beats,” he said.
Araeb, who is well-known in the region as both a producer and an artist, urged fellow artists to drive for unique sounds that will make their work sell.
“It does not help if we all strive to sound like The Dogg or Gazza. Namibia already has those two artists; what the entertainment industry needs is you and your unique sounds,” he noted.
The Omaheke Region, due to its relatively tiny population, has limited buying power for local artists.
Many musicians here are still attempting to break through in the industry, but only a handful eventually make it in the end.
Also, artists here have complained that they are often overlooked by show organisers in favour of more established artists from outside the region.
“It is a sad state of affairs, but that's how it is. We are always told that we are not 'crowd pullers' and overlooked so that others from outside get the gig. Mind you, most of them perform with music beats while we do our own live music,” Araeb noted.
Many of the region's home grown artists specialise in 'Damara punch', 'Nama Stap', disco and Oviritje.