Land Rover partners with Red Cross to help the vulnerable

04 Jul 2017 14:30pm
WINDHOEK, 04 JUL (NAMPA) – Land Rover Windhoek and the Namibia Red Cross Society (NRCS) on Tuesday launched an international partnership to reach vulnerable communities in Namibia through humanitarian assistance.
Speaking at the launch, Land Rover Windhoek Marketing Manager, Hayley Allen said the initiative will focus on two extensive humanitarian initiatives: restore and uplift the dignity of teenage Namibian girls by providing the NRCS with items to fill a ‘Dignity Pack’; and assist the most vulnerable with some of their basic needs.
The Dignity Pack will include sanitary towels to assist teenage girls and prevent them from missing school or not being able to attend to other important matters.
“The assistance will be done through collecting anything such as tinned food, non-perishable items, blankets and clothes,” said Allen.
Land Rover Windhoek will set up collection points around the capital through boxes that are branded with the NRCS logo. These boxes will allow community members to voluntarily donate items relevant to the initiative.
“NRCS will distribute the items as they work closely with the vulnerable and they know exactly which communities are in need,” said Allen.
Speaking at the same event, Chairperson of the NRCS Governing Board, Bience Gawanas said the initiative is recognising the importance of assisting mothers with items such as nappies and clothes or other baby related items.
“When you start taking care of babies and the youth, in fact you are creating the adults that Namibia needs one day,” said Gawanas.
The pilot project will begin in the Khomas Region to allow room for improvement and further engagements before expanding to other regions.
Land Rover Windhoek is offering the assistance through the ‘Hope Crosses Any Terrain’, an initiative of the Land Rover corporate social responsibility globally.