Mutelo to market Kalimbeza rice in Malaysia

12 May 2017 06:50am
By Anna Salkeus
WINDHOEK, 12 MAY (NAMPA) – Namibian High Commissioner to Malaysia, Anne Mutelo intends to market rice from the Kalimbeza Green Scheme project in her host country, with a view to export the product there.
Mutelo visited the project in the Zambezi Region during her three-week visit to Namibia, where she familiarised herself with progress made since the project was commercialised in 2015.
She recently spoke to Nampa about her plans to hold talks with investors as well as the Ministry of International Trade in Malaysia to have the rice exported to that country.
“The ministry takes care of trade and investment relations with countries and is represented all over the world,” she said.
The Namibian envoy added that it is now a matter of establishing whether it is possible to get the product into the Malaysian market.
She also represents Namibia as ambassador in Indonesia, Philippines, Thailand, East Timor, Brunei, Papua New Guinea, Pacific Islands and Fiji.
Mutelo said she was impressed with the production and packing of the rice, noting that the project has great potential, provided a market could be availed.
The rice is of good quality and is grown organically.
“At the moment, it is only sold in Katima Mulilo at the Kamunu Supermarket, so I am looking at getting this rice into the south-east Asian region, where rice is a staple food,” she said.
She added that although the rice project could not produce for the mass market in Namibia, her interests are to create a niche market for the rice and other locally produced products in countries she is accredited to.
Her focus areas include tourism, trade and investment in education and health in those countries.
“At the moment, trade is not so prominent, but we get some electronics from Malaysia and good quality furniture,” she stated.
The Kalibeza rice project started as scientific research initiative under the University of Namibia in 2007.