Namibians must ensure ATWS is never forgotten: Herunga
23 Oct 2013 11:50am
WINDHOEK, 23 OCT (NAMPA) Environment and Tourism Minister Uahekua Herunga has called on Namibians to contribute to the success of the Adventure Travel World Summit (ATWS) here, and to ensure an event never to be forgotten.
Herunga made this plea in a media statement issued on Tuesday.
Tourism has the potential to transform our lives for the better, to contribute towards development and generate new job opportunities.
Therefore, we urge all Namibians to welcome the delegates with warm hospitality, work together to ensure their safety and security and remember that tourism is everyones business, he stated.
Close to 700 members of the adventure travel community will attend the tourism indaba, which takes place for the first time on African soil from 26 to 31 October this year.
Some ATWS delegates are currently touring through Namibia to gain a deeper understanding of what Namibia has to offer before the main event of the summit commences on 29 October in Swakopmund.
A team comprising 72 members from the public and private sectors have worked hard to leverage the event by organising exciting events, including city-wide clean-up campaigns, a Women in Tourism event, Adventure Connect events and a Special Indigenous Tourism workshop.
Herunga said the summit represents an opportunity for all to become more competitive and productive.
Tourism is the most competitive industry in the world, and Namibia can compete on a global scale.
We want delegates to take home beautiful memories about what they have experienced, tasted and seen here in our country. They must be inspired to invest in and promote Namibia as a tourism destination, he added.