MTC will not renew sponsorship with Cricket Namibia

16 Oct 2013 17:20pm
WINDHOEK, 16 OCT (NAMPA) – Mobile Telecommunications Limited (MTC) will not renew its sponsorship agreement with Cricket Namibia after its three-year agreement expired earlier this year.
MTC's Chief Human Capital and Corporate Affairs Officer, Tim Ekandjo announced in a media statement issued on Wednesday that MTC is satisfied with the contribution it has made to the sports of cricket in Namibia, and it is now time to move on and give another sports code the same opportunity that they enjoyed.
MTC has effectively been sponsoring Cricket Namibia for the past 10 years with a total investment of close to N.dollars 25 million.
“Whenever we enter into sponsorship agreements with any sports code, we usually do it over a period of three years because we believe this will give the sports code reasonable time to develop given MTC’s financial and administrative assistance over the period,” he indicated.
Once the three years come to a natural end, MTC will usually review and either decide to end the agreement or extend it for another three years, explained Ekandjo.
He noted that Cricket Namibia was very fortunate to have enjoyed MTC’s support for the past 10 years in which MTC believes it has contributed positively to the image, quality and reputation of the sports both locally and internationally to such an extent that the company is confident that their brand can now easily allow them to attract another sponsor.
“Our developmental philosophy in sports is based on the premise that we are able to graduate sports codes from infancy to maturity, and once they are able to stand on their own feet we release them to go and continue serving the nation,” said Ekandjo.
Describing the relationship over the past 10 years, Ekandjo admitted that the relationship has been mutually beneficial and they have always praised Cricket Namibia for their effective administration and financial discipline.
He then encouraged them to continue with the positives.
Ekandjo also congratulated them for having embraced MTC's recommendation to implement transformational targets to negate the perceptions of racism in the sports.
“We sincerely hope that they will continue and not stop now that MTC is not a partner anymore, because that will reflect very poorly on their genuine commitment to transforming the game and making it accessible at every level for every Namibian irrespective of colour,” he said.
Ekandjo admitted that since the transformational targets were implemented, there has not been full implementation of the agreement, and this did not go down well with MTC.