#SaveOurLives campaign ending Friday

27 Apr 2016 15:40pm
WINDHOEK, 27 APR (NAMPA) – The #SaveOurLives campaign which forms part of the United Nations (UN) Global Road Safety Week ends on Friday.
The local road safety campaign involves a silent protest whereby shoes are collected to symbolise the lives lost annually on Namibian roads.
So far, 1 500 pairs of shoes have been collected.
The shoes will upon the campaign’s conclusion be handed over to the Namibian Red Cross Society to distribute among less fortunate Namibians.
The Self-Regulatory Alcohol Industry Forum (SAIF) is spearheading the local campaign, which calls for behaviour change among Namibian road users.
It was launched mid-March this year.
“St George's Diocesan College in Windhoek donated 500 pairs of brand new and barely used shoes towards the campaign,” SAIF coordinator Lizette Feris told Nampa on enquiry Tuesday.
The shoes were donated in 240 containers placed at various institutions in Windhoek.
Horst Heimstädt, also a SAIF coordinator, said Namibia will not achieve behavioural change by focusing on people who are breaking the rules.
“We need to get to the people who are behaving themselves under normal circumstances to cooperate and to address the people who do not behave themselves,” he said.
The campaign will reach its peak on Friday with various activities planned for the open space north of the Wernhil Shopping Centre.
A number of stakeholders are involved in the campaign, including the Automobile Association of Namibia; City Police; Motor Vehicle Accident Fund (MVA) and a number of local companies.