23 Mar 2016 11:20am
GOBABIS, 23 MARCH (NAMPA) Water scarcity in Namibia has the United Nations Information Centre (UNIC) and local musician Lazarus Shiimi, known as Gazza, joining forces to launch an innovative and creative campaign towards saving water.
Launched on 15 March and running until 23 March 2016, the campaign titled Shorter Shower encourages Namibians to bathe for no longer than five minutes.
To measure time while showering, Namibians have been advised to shower to some of Gazzas hits such as My Boeta that features on his Ondjila: Long Journey album released last year and are no longer than five minutes.
The response has been very good and since the launch, a lot of people responded in favour of the campaign and everybody seems to be on the bandwagon, said Head of UNIC in Windhoek Anthea Basson on Monday.
The campaign was born by collaboration with the Ministry of Agriculture, Water and Forestry and UNIC, after they invited Gazza for a weeklong tour across the country to assess the impact of the drought.
While some would argue it is a publicity stunt by the musician, Basson emphasises the end result is saving water, which is the objective achieved in fashionable and creative way.
The aim of the campaign, according to Gazza, is to help ensure creative and meaningful measures towards saving water by changing peoples behaviour towards use of the valuable resource.
Speaking to Nampa on Monday, Gazza urged all Namibians to be part of the campaign and to use water sparingly as a collective effort towards a national concern.
It is a privilege to be part of the campaign and I would like to urge everyone to use water sparingly and by so doing protect the future generation of our water sources and availability.
The campaign comes as Namibia faces one of its most devastating droughts in 35 years, which reflects the impending water scarcity that has taken a grip on the central parts of the country.
The severity is so drastic that Windhoek Namibias capital is expected to run dry by August this year if no water saving measures are implemented.
The campaign compliments World Water Day, which is globally commemorated on 22 March each year.
In Namibia, World Water Day will be commemorated by the Ministry of Agriculture, Water and Forestry in collaboration with the Ministry of Environment and Tourism, and the Namibia Water Corporation (NamWater) at Von Bach Dam on Wednesday.