Industrialisation ministry launches communication strategy

17 Mar 2016 19:20pm
SWAKOPMUND, 17 MAR (NAMPA) - The Ministry of Industrialisation, Trade and SME Development on Thursday launched its first communication strategy at the annual strategic planning meeting in Swakopmund.
Line minister Immanuel Ngatjizeko launched the pamphlet, which is an outline of how the institution will communicate and receive information to and from stakeholders and the public.
“The objective of the communication strategy is to create an opportunity for the ministry to indicate how it will disseminate information about its programmes, projects and activities to attain its objectives of growth at home.”
He said it is very important for the ministry to inform external stakeholders about various objectives of its programmes, the tools used to do so and in turn, create a two-way feedback mechanism.
Some of the communication methods outlined in the strategy are annual reports and public events, where the ministry presents its strategy to the public at trade fairs and expos countrywide.
Public relations and use of the media to disseminate information and improve the image of the ministry are also part of the strategy.
Other methods include newsletters, media releases and news conferences as well as an up-to-date website for the ministry.
“Our ministry needs to be seen walking the talk and executing the plans of Government, not to forget the much talked about and anticipated Harambee Prosperity Plan by President Hage Geingob, which is aimed at accelerating economic emancipation and implementation.”
He said as per the ministry’s mandate, they are expected to develop and manage the Namibian economic regulatory regime on the basis of which the country’s domestic and external economic relations are conducted.
“We are further responsible for the growth and development of the economy through the formulation and implementation of appropriate policies to attract investment, increase trade, develop and expand the country’s industrial base.”
Head of Corporate Communications and Public Relations in the ministry, Elijah Mukubonda said although the strategy is launched, it does not mean the ministry did not have communication activities before.
He said the same methods stated were already in place but the institution found it fit to make its communication very active this year.
Deputy Minister Piet van der Walt, Permanent Secretary Gabriel Sinimbo and other senior staff of the ministry also attended the meeting.