20 Jan 2016 16:50pm
By Kaipaherue Kandjii
WINDHOEK, 20 JAN (NAMPA) More Namibian boxing fights could be screened on South African sports broadcasting giant SuperSport.
We are in talks with SuperSport and hoping that our engagement with them will bear fruit in the interest of Namibian boxing, said MTC Chief Human Capital and Corporate Affairs Officer, Tim Ekandjo.
MTC is arguably the biggest sponsor of boxing events, and is currently in a sponsorship agreement with the Nestor Sunshine Tobias Boxing and Fitness Academy to the tune of N.dollars 10, 3 million for three years.
Ekandjo said they have always been proud of the standard and quality of Namibian boxing, hence the millions of Namibian dollars directed towards domestic boxing.
Should a deal materialise, it will be good for Namibian boxing because all big fights around the world has the financial backing of television revenues, and that is one critical area where Namibia lacks and thus cannot compete with international promoters, he said.
Boxing has cemented its place as one of Namibias top sporting codes, producing three world titles, 15 African champions and four international champions, with several boxers rated amongst the worlds best fighters over the last decade.
SuperSport broadcasted the Dream On Boxing Bonanza that was held under the banner of the Nestor Sunshine Tobias Boxing and Fitness Academy in the Namibian capital on 05 December last year. It was a first for Namibian boxing. Namibias Paulus Ambunda beat Australian boxer Jason Cooper for the International Boxing Organisation (IBO) Super Bantamweight world title that night.
MultiChoice Namibia's Manager for Corporate Affairs Lizette Foot said that their recent experience - Dream On boxing bonanza - was an encouragement from the size and energy of the crowd attributed to the obvious talent and skill of Ambunda.
SuperSport has been in talks with a prominent local promoter about broadcasting boxing from Namibia in 2016, and we are a Pan-African company so any high-profile boxing holds a natural appeal, so long as the local promoter can deliver, she said.
SuperSport is owned by MultiChoice and is carried on the Digital (DStv) satellite platform. It provides international sports content in South Africa and many other African countries.
Asked about the prospect of broadcasting Namibian football, Foot responded Not at the moment.
SuperSport constantly engages with promoters across the continent. Typically, this is a long process with much back-and-forth (negotiations), she said.