19 Jan 2016 19:20pm
WINDHOEK, 19 JAN (NAMPA) The Namibian Broadcasting Corporation (NBC) and the Kora-All Africa Music Awards (Kora Awards) organisers on Monday signed an agreement for the state entity to broadcast the awards live on 20 March 2016.
In a statement availed to the media on Tuesday, NBC Director-General Stanley Similo said the biggest gain from the agreement is bringing the awards closer to the Namibian people and the benefit of gaining experience for the production crew that will work at the event.
How will we get our own people to learn and do what others around the world do when coming to productions of this nature? asked Similo, asserting that events of this nature create hype about the country in which it is being held and will thus give Namibia a position of relevance on the world stage.
The national broadcaster will air the awards and its commercial promotion until the actual date of the event.
Kora President and Founder, Ernest Coovi Adjovi, who represented the All Africa Music Awards at the signing of the agreement, said the Namibian national broadcaster has the rights to use the awards show material after the event.
NBC can package, use the material and event to keep on benefiting long after the show, he was quoted as saying in the statement.
Having copyright to images and sounds is a big deal in the media and should be viewed as an honour after such a prominent event, even if for a limited period.
Adjovi noted the NBC could expect to generate media content from over 200 artists anticipated at the awards.
The Kora Awards will be broadcast live on the national broadcaster with 10 repeats for the duration of six months.
Additionally, NBC will also avail its music studio to the Kora team and artists delegated by the team to record the awards theme song with the incorporation of Namibian artists sponsored by Kora.
However, all broadcasting rights still remain the property of Mundial Telecom Services SARL, a company from the Ivory Coast that is legally constituted as owning 100 per cent of the awards.
The event was established by Adjovi in 1994 to honour the musical achievements of artists in Sub-Saharan Africa.
It was in the past hosted by South Africa, Ivory Coast and Burkina Faso.
This would be the largest showbiz event Namibia has ever hosted, following the Miss Universe pageant in 1995.