NRCS, NBC, MTC, and Pick 'n Pay launch SMS campaign

21 Aug 2013 10:10
WINDHOEK, 21 AUG (NAMPA) - The Namibia Red Cross Society (NRCS) in partnership with the Namibian Broadcasting Corporation (NBC), Pick ‘n Pay and Mobile Telecommunications Limited (MTC) launched an SMS campaign on Tuesday.
Through the Short Message Service (SMS) campaign, the 'Namibia Helping Namibians' campaign aims to raising funds for people affected by the drought situation, according to a media statement issued by NRCS’s National Communications Co-ordinator, Saara Iipinge on Wednesday.
SMSes are sent at a cost of N.dollars 5.
“It is important that the nation takes cognisance of the more than 700 000 Namibians that are currently estimated affected by the drought, and severely or moderately food insecure because they do not have adequate access to sufficient, safe, nutritious food due to the drought that is ravaging our country,” she stressed.
The NRCS appealed to members of the public to support this initiative as N.dollars 5 can be used to purify 10 litres of drinking water for one household.
Meanwhile, the organisation has since mid-July fed more than 4 000 people at its four soup kitchens in Opuwo, Khorixas, Rundu and Omega.
The NRCS is in the process of rolling out these activities to more areas in the Kunene and Kavango East and West regions, as well as in regions such as Oshikoto and Ohangwena, according to Iipinge.
She said the NRCS is also committed to ensuring adequate nutrient intake to avoid the risk of malnutrition amongst children in drought affected areas.
The staff and volunteers at the soup kitchen are at the same time conducting malnutrition surveillance activities using the internationally recognised Mid Upper Arm Circumference (MUAC).
“Children identified to be malnourished are given the right advice to visit the nearest clinic or hospital while their feeding is increased from one meal to two meals (breakfast and lunch),” she stated.