07 Sep 2015 12:00pm
RUNDU, 07 SEP (NAMPA) - The Southern African Broadcasting Association (SABA) will hold its third Africa and Digitalisation Conference and 23rd Annual General Meeting (AGM) in Kigali, Rwanda from 29 September to 02 October 2015.
The conference will be held under the theme Opportunities for Africa beyond the Digital Deadline'.
The objective of the meeting is to review progress made in digital migration across Africa; evaluate the available technology and the future of broadcasting; Africans telling their own stories and repurposing content; and the changing business models for broadcasters in the multimedia and digital age.
SABA Secretary-General, Ellen Nanuses of the Namibian Broadcasting Corporation said in a statement issued on Saturday that the conference will be presented jointly with the Public Media Alliance Regional Meeting for Africa and the former Commonwealth Broadcasting Association (CBA).
Digital migration coupled with the developments in information communication technology (ICT) has presented opportunities in the areas of improving content and technology, as well as business cases for broadcasters, she said.
Nanuses explained that broadcasters will be poised at this meeting to gauge the new frontiers they need to move into, based on the developments around them, to ensure maximum benefit from the various opportunities outlined by the developments.
Over the past 25 years, she added, Africas leaders have been speaking about Africans telling their own stories and correcting the image and perceptions of Africa mostly told by third-party reportage and international organisations as a continent filled with sickness, disease and poverty.
However, it would appear after years of expressing this desire that for the first time the necessary technology has arrived to create multiple channel broadcasting where sufficient stories can be told using menial means and distributing them in multiple ways.
Africa is on the verge of taking off and using technology wisely when broadcasting its own understanding of itself in challenge to the global stereotype of a needy continent.
This creates the opportunity for Africa and content producers to take a step back and answer questions like: what have we been showing on our television screens; where did we get it from; what purpose did it serve; is there other types of content we can showcase; can we create the content we want to see and what would that be, she said.
In line with this is the implementation of the SADC TV Bouquet, which will also be discussed, bringing together chief executive officers and directors-general of broadcasters, policy-makers, regulators, technology experts, content providers and trainers in the same room to chart the way forward.