KUALA LUMPUR, July 16 (Bernama) -- TripAdvisor has launched the Review Express Dashboard, which provides business owners with valuable performance data on their email campaigns and reviews generated from Review Express, a free review collection tool.
The Review Express Dashboard, which is also free, provides an easy-to-digest summary of the effectiveness of their review collection campaigns, TripAdvisor said in a statement today.
Review Express also gives business owners the option to send bulk emails to past guests, asking them to write a review on their experiences.
"Having greater insights into the impact of their campaigns gives business owners the chance to maximise the value of Review Express to their business," said the company's Vice President of Global Partnership, Severine Philardeau.
More than 18,000 accommodations, restaurants and attractions have already used the free review collection service since its full launch in May this year.
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