Florists cash in on Valentines Day

12 Feb 2015 15:50pm
By Anna Salkeus
WINDHOEK, 12 FEB (NAMPA) - Flower lovers in Windhoek are willing to dig deep into their pockets to ensure that their loved ones receive the message that they are special on Valentine’s Day.
With only two days left before Valentine’s Day on 14 February, most flower shops here have already been flooded with orders to be delivered to significant others on that day.
Many people use the Day to express their feelings of affection for their boyfriends, girlfriends, husbands and wives.
This is also the busiest time of the year for Namibia’s biggest flower producer Namib Roses, which is situated at Farm Klein Marula in Dordabis in the Khomas Region.
Namib Roses’ owner Francois Durand told Nampa on Thursday that the demand for flowers for Valentine’s Day increases massively.
He said since roses cannot be stored for long periods, the farm tries to increase its production for Valentine’s Day.
When the farm cannot produce enough flowers, they import it from neighbouring South Africa.
It is, however, challenging as the weather affects the exact time the roses will bloom.
Other days when flowers are in demand include Spring Day, which falls on 01 September - when any type of flower is demanded by the consumer; Secretary’s Day and also Christmas Day.
“But none of these days cause such an increase in demand as Valentine’s Day,” Durand noted.
The manager of Windhoek Flora, Annebelle van Zyl said clients are willing to spend between N.dollars 800 and N.dollars 1 000 for a bunch of red roses on 14 February.
This business situated in the central business district (CBD) had already received Valentine’s Day orders two weeks ago.
“Last year around the same time, we received 200 orders for red roses on Valentine’s Day,” she said.
Red roses and lilies are customer favourites for “lovers’ day”.
“We do not stock up on flowers long before the date of delivery, but we have ordered a large stock to make sure no one is left out on Valentine’s Day,” she said.
Maerua Flowers at the Maerua Mall shopping complex too is very busy this time of the year.
A florist there, who only identified herself as Ursula, said flower lovers are willing to pay any price for roses for Valentine’s Day.
This shop does not have special prices for flowers on that day, because they import their flowers.
“It is a day to appreciate somebody, and let them know that they are remembered. Everyday should be Valentine's Day to show someone that they are special,” she said.
Windhoek resident Tangi Shomongula spent N.dollars 500 on a bunch of roses for his significant other at Windhoek Flora on Wednesday.
He told Nampa that through the flowers he aims to show his affection towards a special woman he is interested in.
“Valentine’s Day is the one day you have a reason to send someone flowers, compared to any other day,” said Shomongula.