16 Jul 2013 07:54

KUALA LUMPUR, July 15 (Bernama) -- At least 200 beauty professionals are expected to be certified under the Beauty Therapist and Aesthetician Certification Scheme (BTaA) this year, said IPEC Bureau Sdn Bhd head of Beauty Science Industry Scheme Committee, Dr Ng Wee Kiong.

The BtaA certification will help beauty professionals gain credibility on the strength and merit of their personal qualifications, professional recognition and skill-based competencies.

The scheme, accredited by the Department of Standards Malaysia under MS ISO/IEC 17024, was first initiated in 2012 to provide national certification and international recognition for beauty therapists and aesthetic professionals.

To date, 19 beauty professionals have been certified and 14 fresh applications are already in the process.

Dr Ng said there were a lot of training centres available in the market to provide training for the beauty practitioners, including examination council to help them.

"We need to educate them (beauty professionals). The challenge is we still lack marketing awareness. At the moment, we are also trying to push harder in making sure that the government work hand-in-hand to make this certification mandatory.

"This is important because it will protect the consumer's right, the beauticians' image as well as the industry itself," he told Bernama on the sidelines of the Cosmobeaute Asia, 9th Malaysia International Exhibition Conference on Cosmetics, Beauty and Spa here today.

IPEC Bureau is a pioneer certification body accredited by Standards Malaysia to undertake the accreditation for personnel certification related to beauty science.

Earlier, in her keynote address, director-general of Standards Malaysia, Fadilah Baharin, said the accreditation through IPEC Bereau would help boost the beauty industry domestically and internationally.

"This standard will provide a global benchmark for personnel certification programmes to ensure that it operates in consistent, comparable and reliable manner worldwide, thereby allowing individuals to have skills that translate across national lines," she said.

The four-day Cosmobeaute Asia, starting today, is the largest and most professional trade exhibition for the beauty industry in Malaysia and Asean.

An approximately 20,000 visitors are expected to attend the event that showcases over 320 exhibitors representing more than 600 brands worldwide. -- BERNAMA