15 Jul 2013 08:40
WINDHOEK, 15 JUL (NAMPA) - Namibia can expect more holidaymakers from the United States of America (USA) and Canada, with a blooming North American tourism market predicted for the country for the near future.
The Millennium Challenge Account (MCA)-Namibia?s Deputy Chief Executive Officer of Operations, Sikongo Haihambo boasted at the handing-over of vehicles and office equipment as well as a newly-designed interactive website to the Namibia Tourism Board (NTB) on Monday that the country is now ?on the map and in the catalogues? of numerous USA and Canada-based travel agencies.
?For one, there is the N.dollars 50 million North-America Destination Marketing (NADM) campaign and its overwhelming successful roadshows undertaken on the other side of the Atlantic.
Namibia is now on the map and in the catalogues of numerous USA and Canada-based travel agencies - and Namibia can expect more holidaymakers coming from these countries,? he stated.
According to Haihambo, Namibia is the only country with a tourism project amongst the many others all over the world which enjoy an MCA investment and development programme,
An analysis of Namibia?s economy revealed that the country?s tourism industry boasts great potential for growth, he added.
At the same occasion, NTB Chief Executive Officer Digu //Naobeb expressed similar sentiments, noting that North American arrivals in Namibia showed positive growth during 2011, compared to European countries.
Local travel agencies which have penetrated the North American market have also shown positive results so far.
?Namibians have already seen the gain, with a 200 per cent increase in business,? he added.
The North American market is still an emerging source market, with potential not only to generate considerable tourism revenue for Namibia, but also to mitigate seasonal fluctuations.
The average stay of North American tourists is approximately 17 days, with generally two to three nights spent at any one location.
As a means of generating further interest in Namibia within the key North American source markets, MCA-Namibia assisted the NTB in procuring the services of a marketing agency called the Namibia Destination Marketing (NADM) team to carry out a full destination marketing campaign over the term of its tourism compact. The NADM campaign is a four-year, US.dollars 5 million (about N.dollars 50 million) MCA-Namibia-funded initiative.
The equipment handed over to the NTB included a 4x4 Toyota pick-up and Chevrolet sedan vehicle worth N.dollars 650 000, while the office equipment included two desktop computers, two laptops, a printer and two projectors worth N.dollars 46 000.
The new design of the Tourism Board?s website cost N.dollars 8 million.
At the same occasion, MCA-Namibia along with the NADM presented NTB with the Adrian Award presented by the Hospitality Sales and Marketing Association International (HSMAI) to honour outstanding achievements in advertising, public relations and digital marketing in the travel industry.
The NTB won three awards for articles published about Namibia during 2012.