04 Nov 2014 16:30pm
WINDHOEK, 04 NOV (NAMPA) The private sector has contributed more than N.dollars 1 million to the 2014/2015 Festive Season Road Safety Campaign.
The theme of this years campaign is Your destination, a reward for safe driving. Pledge to arrive alive.
At a media conference on Tuesday, the Chief Executive Officer of the Motor-Vehicle Accident Fund of Namibia (MVA Fund) Rosalia Martins-Hausiku emphasised that the focus of the campaign is on speed reduction in order to save as many lives as possible.
During the 2013/2014 campaign, a total of 560 road crashes were recorded, resulting in 94 fatalities and a 24 per cent increase in crashes from the 543 recorded during the 2011/2012 period.
We lost too many people, and the main aim of the campaign is to save as many lives as possible by reducing the crashes on our roads, perhaps to even have zero road crash-related deaths this festive season, she said.
The campaign will target, among others, young road users between the ages of 16 and 35 who, according to statistics of previous years, constitute 58 per cent of the recorded road crash casualties.
This year, the campaign will particularly focus on key areas such as supporting law-enforcement agencies in order to increase their visibility on the road and stabilising the number of crashes, injuries and fatalities on roads during the festive season.
The campaign will also focus of creating public awareness about the risks associated with reckless driving through robust public education interventions.
The stakeholders will further work hard to encourage the public to make a commitment to ensure that the roads within the borders of Namibia are safe at all occasions.
Drivers will likewise be encouraged to take breaks to minimise the risks of fatigue.
Martins-Hausiku said all these objectives can only be reached through partnerships and support from all stakeholders.
Speaking at the same occasion, the Head of Communication at the National Road Safety Council Ambrosius Tierspoor said the roll-out of the campaign was planned since August 2014, and is meant to make a positive contribution in the lives of all Namibians.
We are heading into yet another campaign, which we will approach with our stakeholders in terms of road safety promotion, law-enforcement, emergency response and the necessary logistical support.
In line with the Namibian Chapter of the Decade of Action for Road Safety 2011-2020, road safety promotion needs the involvement of all key stakeholders, roleplayers and the wider community, he added.
The official launch of the 2014/2015 Festive Season Road Safety Campaign is scheduled to take place this Friday at the Katutura Youth Sports Complex.
Among the cash contributors towards the campaign, Namibia Breweries Limited (NBL) donated N.dollars 100 000; Old Mutual Namibia gave N.dollars 100 000; Standard Bank Namibia (N.dollars 37 000); Mobile Telecommunications Limited (N.dollars 40 000); Nedbank (N.dollars 30 000); Nampower (N.dollars 47 500) and the Social Security Commission gave N.dollars 10 000.
Other contributions include mobile phone airtime of N.dollars 20 000 from MTC Netman; Vigo soft drinks valued at N.dollars 100 000 from NBL and reflector jackets worth N.dollars 25 000 from Sanlam Namibia.