12 Jul 2013 11:19

BANGKOK, July 11 (Bernama) -- Asean is promoting six experiential and creative travel themes to encourage multi-country trips in the region.

In a statement today, chairman of the Asean Tourism Product Development Working Group, Aung Zaw Win, said the trips aimed to respect environment and culture.

Zaw Win, who is also director-general of Myanmar's Ministry of Hotels and Tourism, said an authentic travel experience involved meaningful engagement with the heritage, arts and special characters of the Asean destinations.

"Experiential marketing programmes allow consumers to become active participants in a marketing effort," he said.

He urged Asean tour operators to develop more multi-country packages highlighting experiential and creative tourism, which was a rising trend among consumers who wanted 'authentic' travel.

"Today's travellers are more sophisticated and interested in unique experiences with immersion in local ways of life," he said.

The statement said the themed promotions were part of the implementation of the Asean Tourism Marketing Strategy 2012-2015.

The themes included -- The Tastes of South-East Asia; Asean, a Tropical Paradise; World Class Cities; Experience Diverse Traditions; Sport and Relaxation; and, Diverse Contemporary Creativity.

An initial list of 20 tour operators offering the themes in multi-country itineraries were now on the new Asean Tourism website,

To inspire travellers, Asean has compiled a series of features about themes such as beach, nature and wildlife; cruise tour and rail; culture and heritage; education and volunteering; food and nightlife; fun and leisure; health and spa; outdoor and water sports; and, pilgrimage tourism.

All are available on

Tour operators who would like to submit multi-country experiential programmes for possible inclusion on the Asean travel website should email their offerings to -- BERNAMA