When haute couture becomes serious business

September 3, 2014, 11:53am

When haute couture becomes serious business

WINDHOEK – Four young entrepreneurial Namibians have teamed up to offer a fashion day with an entrepreneurial flair – a departure from the usual presentation of entertainment feature.

Instead of only parading models clad in Namibian finest haute couture, Namibian designers Ingo Shanyenge and the Naturelle Clothing, inspired by Namibian-South African Sara Chitambo, together with Niita Emvula of Vakwetu would be hosting a trunk sale for the public to buy the fashion on display or even commission exclusive works, as well as a fashion workshop for those interested.

“Fashion lovers will be able to network and purchase clothing and African fabric to the soundtrack of a DJ,” is how they described the planning theme for this coming Saturday, 6 September, at the Warehouse Theatre. Entertainment would, of course, feature in the day, with slam poetry as an accompanying choreography accessory to this fashion trunk sale ensemble.  

The highlight of the day would be the Naturelle label’ clothing and designs. The label fuses African, Eastern and Urban influences to create unique garments that push the boundaries of everyday wear, and the hope is that people would be able to buy such garments on the day. 

“The label wishes to manifest African excellence and aims to tell the story of urban African living in which it is deeply rooted and influenced,” said Chitambo. 

As one of the organisers, acclaimed Namibian filmmaker Oshosheni Hivelua, put it, the feature is not about sheer entertainment or fashion per se, but an “elegant, Afropolitan show [that] celebrates the beauty and colour of our continent and we don’t get a lot of exposure to African prints in Windhoek.”

Courtesy of the New Era newspaper