BROTHER INT EYES 30 PCT GROWTH IN PRINTERS MART

12 Jul 2013 11:19

KUALA LUMPUR, July 9 (Bernama) -- Brother International (M) Sdn Bhd aims to achieve a 30 per cent growth in the market share for monochrome printers by year-end, said its director and country head, Itsuo Segawa.

"For the local market, our sales had experienced a double-digit growth so far this year. We are expecting 200 per cent growth in 2015," he told Bernama after the launch of four new models here today.

Segawa said based on market feedback, consumers today wanted products that were reliable and hassle-free.

"The new range has something for everyone -- from compact versions for the home office to multi-function centes for small business needs," he said.

He said many Small Office and Home Office users and small- and medium-sized businesses struggled to decide information technology purchasing that would meet all their needs in balancing performance, quality, design and affordability.

"Our products are designed to meet the budgets of these users while providing an increased focus on productivity and manageability," he said. -- BERNAMA

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