ENERGY ENGAGEMENT SOLUTIONS GAINING TRACTION WITH UTILITIES AROUND THE WORLD
12 Jul 2013 11:19
Cleantech Group Defines Criteria Global Utilities Should Consider When Selecting
Vendors and Identifies Leaders in Behavioral Energy Efficiency, Customer Care,
and Other Sub-Sectors
KUALA LUMPUR, July 9 (Bernama)-- Cleantech Group â„¢ (http://www.cleantech.com/)
, a global market intelligence and consulting firm helping executives connect
with cleantech innovation, today released a new report entitled â€œUtility
Customer Energy Engagement: Driving Energy Savings, Customer Satisfaction, and
Improved Operationsâ€. As part of a continuing series of briefs that add insight
to the firmâ€™s proprietary i3 data service, this new piece sheds light on why
utilities around the world are turning to customer engagement solutions and
defines key criteria that decision makers should be using when evaluating
â€œWe are seeing growing vendor breadth and sophistication in response to global
demand,â€ said Greg Neichin, Executive Vice President of Cleantech Group. â€œWhile
the earliest successes in this market were in North America, we are now seeing
utilities in both Europe and Asia actively looking to improve their ability to
interact with customers in more intelligent ways. Vendors are moving to offer an
integrated suite of services that not only drive energy efficiency, but directly
improve customer retention and satisfaction.â€
The report segments Energy Engagement service offerings into four key
categories: Customer Care & Satisfaction, Behavioral Energy Efficiency, Advanced
Customer Marketing, and Demand Response & Energy Automation. Though Customer
Care & Satisfaction and Behavioral Energy Efficiency have seen the most active
deployment to date, Cleantech Group expects all four areas to grow significantly
over the next few years as leading startups and growth stage companies expand
beyond their original niches and select large corporates muscle into areas
adjacent to their existing capabilities.
Despite predicting an overall increase in vendor competition, Cleantech Group
sees many reasons to bet on the continued success of early entrants and singles
out Opower as the current market leader. In addition to the intrinsic benefits
of incumbency, the report points to factors such as data scalability, â€œUtility
IQ,â€ and financial viability as factors in predicting vendor success.
â€œOpower is excelling not only because they have developed an impressive suite of
energy engagement solutions, but perhaps more importantly because they have
built an extensive and credible list of deployments at scale, with proven and
reliable results,â€ Neichin explained. â€œWe are still in early days of this
market, but they remain the player to beat.â€
VENDOR LANDSCAPE BY SEGMENT
The report provides greater detail on the following four service segments, as
well as Cleantech Groupâ€™s assessment of current best in class providers.
â€¢ Customer Care & Satisfaction: Solutions that proactively provide customers
with energy usage analyses and smart grid engagement options â€" turning customer
interactions into opportunities for education around energy use and driving
customer satisfaction and retention.
â€¢ Behavioral Energy Efficiency: Solutions that focus on driving energy savings
and customer satisfaction by providing customers with enhanced information and
analysis of their energy use.
â€¢ Advanced Customer Marketing: Sophisticated customer segmentation and messaging
tools that have changed the way utilities advertise incentives, rebates, and new
â€¢ Demand Response & Energy Automation: New in-home devices and related services
that allow for the remote control and/or automation of customer energy use.
The full report can be accessed here
) or is available to all Cleantech Group i3 subscribers under the Insights tab.
About Cleantech Group Inc.
Cleantech Group helps clients find, connect with, and embed innovation. The
companyâ€™s i3 platform allows subscribers to discover companies and explore
cleantech trends strategically with proprietary real-time data. Cleantech Forums
bring together thought leaders and innovators in the cleantech and
sustainability ecosystem. The companyâ€™s advisory services leverage expertise in
designing and executing corporate strategies for sustainable growth and
innovation sourcing. Details at http://www.cleantech.com.
Source: Cleantech Group Inc.
Emma Zolbrod, 250-598-0623