OLDTOWN WHITE COFFEE OBTAINS HALAL CERTIFICATION

12 Jul 2013 11:19

PETALING JAYA, July 8 (Bernama) -- Muslims in Malaysia and Singapore who love having their coffee and meals at Oldtown White Coffee can enjoy them without any hesitation now as the cafe chain has obtained halal certification.

In Peninsular Malaysia, 168 Oldtown White Coffee outlets have been certified halal by the Department of Islamic Development Malaysia (Jakim) while in Singapore, the Islamic Religious Council of Singapore has proven that all eight outlets in the republic are halal.

"We want to expand our Muslim customer-base as in the past, 80 per cent of our customers in Malaysia were non-Muslims.

"Now, since our brand has been recognised by Jakim as halal, we hope to capture the Malay market as well," said Oldtown White Coffee Bhd Executive Director Clarence D' Silva at a press conference here today.

He said outlets in East Malaysia would obtain their halal certification soon.

D'Silva said the company realised that halal was not just for Muslims, but also for non-Muslims.

"Halal not only means free from pork and alcohol, but each of the products that came from our outlets must be clean and go through the right process before it can be served to customers, he said.

On the company's expansion plan, the executive director said Oldtown White Coffee would open between 20 to 30 outlets by year-end in Malaysia.

Oldtown White Coffee currently operates 29 outlets in China and Indonesia,

-- BERNAMA

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