RISING FRUIT, VEGIE PRICES PUSHING INDIAN FAMILES TO JUNK FOOD

12 Jul 2013 11:19

BANGALORE (Karnataka) July 8 (Bernama) -- A high number of lower and middle income Indian families have been forced to turn to pre-cooked and ready-to-eat meals in view of rising fruit and vegetable prices, a survey has found.

The survey conducted by Associated Chambers of Commerce and Industry of India (ASSOCHAM) reveals over 55 per cent of middle and lower income groups in India changed their traditional food diets as prices began to rise, Press Trust of India (PTI) reported.

Poor monsoon worries have pushed up prices of vegetables and fruit by 300 per cent "from the farm to your dining table," the survey said.

About 82 percent of lower middle class families have been forced to skip or squeezed their budgets for vegetables.

As many as 86 percent of respondents said rising food prices have made life more difficult for them, the survey said.

The nation-wide survey was conducted in Delhi-NCR, Mumbai, Kolkata, Chennai, Ahmedabad, Hyderabad, Pune, Chandigarh, Dehradun, Bengaluru and other places.

D S Rawat, secretary-general of ASSOCHAM, said prices of widely consumed vegetables have shot up during the last two weeks in most parts of the country with the early onset of monsoon rains, with ordinary people in metro cities being most seriously affected.

--BERNAMA

EE