MUMBAI, July 8 (Bernama) -- Tourism Malaysia is promoting the country as an exotic destination to further attract Indian travellers and has set a target of attracting 800,000 footfalls from the sub-continent in 2014.
"India is a very important country for us in terms of tourism after other Asian countries and China. Since the last few years there has been a steady increase in footfalls from India and we want to continue with our efforts to aid this growth," Press Trust of India quoted Tourism Malaysia Chairman Datuk Seri Dr Ng Yen Yen as saying.
"This year we expect 780,000 footfalls from India and in 2014 we are targeting 800,000 tourists from India," Ng said here.
The total international tourist inflow is expected at 26 million in 2013, she added.
Ng was also quoted as saying that the rupee's depreciation was benefiting tourists visiting Malaysia, also a budget destination, as it has offered wide options to choose from like luxury, adventure, meetings, incentives, conventions and exhibitions (MICE), wedding and shopping.
Tourism Malaysia is also bullish of tapping Bollywood and was in talks with several production houses in this regard, she added.
"We offer 30 per cent discount to production houses, besides facilitating all ground-level arrangements like finding locations, getting permits, transport among others," Yen said.
Even as Malaysia and India are connected by 106 weekly flights, there is a need for more flights to increase the tourism inflow, she added.
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