ZONGSHAN (CHINA), July 4 (Bernama) -- i-Bhd, master developer of the RM5 billion i-City project in Shah Alam, expects to double its revenue contribution from the leisure segment to RM64 million by year-end, boosted by the soon-to-open RedCarpet@i-City.
For the financial year ended Dec 31, 2013, the segment contributed RM32 million to the group's total revenue of RM67 million.
Director Monica Ong expressed belief that RedCarpet@i-City will contribute significantly to the growth of the companyâ€™s leisure segment as well as to the groupâ€™s overall earnings as currently 50 per cent of the groupâ€™s revenue is derived from this segment.
â€œRed Carpet will be the main attraction at i-City and we are expecting 50,000 visitors per month to come to the wax museum for the rest of this year.
â€œWe are confident about our target. We are running a lot of promotional activities in our quest to make our latest attraction an ideal entertainment centre for the whole family,â€ Ong told a media conference after an agreement signing ceremony between I-Bhd and Zhongshan City Elephant Sculpture Art Co Ltd, a developer of lifelike sculptures for museums and theme parks.
The agreement signing, witnessed by Consul General of Malaysia in Guangzhou Francisco Munis, is for the acquisition of 100 wax figurines and related props for RedCarpet @i-City.
Costing RM25 million, RedCarpet is Malaysiaâ€™s first all-stars interactive wax museum and also the first of its kind in the region.
The revolutionary wax museum which boasts voice and motion capabilities will feature 100 wax figures of famous people from history and contemporary personalities of today.
The wax figures will be showcased in a 3,000 sq ft Oscar-like award setting and will be separated into six themes namely World Icons, Celebrities, Sport Stars, World Book of Records, All Stars CafÃ© and Interactive.
Ong noted that RedCarpet is bringing a new dimension to the Malaysian tourism industry by increasing the number of tourists to the country.
â€œThe unveiling of RedCarpet is so timely in that Visit Malaysia 2014 is around the corner.
â€œWe are blessed with a product that will appeal to international visitors and yet stand out as something exciting to domestic visitors,â€ she added.
The wax museum will be located at i-City and scheduled for official opening in August 2013 by Tourism and Culture Minister Datuk Seri Nazri Aziz.