15 Apr 2014 16:40pm
BEINJING, 15 APR (NAMPA) - Chinese officials at Beijing Television (BTV) were impressed by the interesting discussions and questions raised by the Namibian media delegation during their visit to the television station on Tuesday.
A delegation of 29 journalists, media officials and radio presenters from Namibia are currently in Beijing, China to attend a radio and television seminar for news and media officials.
This is the first time that members of the Namibian media have been invited China for such a seminar.
In attendance, are media officials from the Ministry of Information and Communication Technology (MICT) and journalists from One Africa Television, Nampa, New Era, Energy 100FM, Southern Times as well as representatives of the Namibian Broadcasting Corporation (NBC) television and radio stations.
The discussion at BTV involved the use of the latest technology in the transmission and distribution of news, as the BTV is in the process of being transformed from using traditional media tools to new technology.
The 18-day seminar is set to take place at the Research and Training Institute of the State Administration of Press, Publication, Radio, Film and Television.
It is aimed at availing the Namibians a chance to interact with fellow news gatherers, media officials and researchers in Beijing, and to learn from each other on how to do their work best.
During seminar sessions, visitors were given presentations on how the Chinese radio, film and television industry works so that they can take the best ideas for implementation back to Namibia.
Speaking during one of the sessions, the Executive President of the local research and training institute, Zhang Pukuan said he is overwhelmed by the delegation's interest in the topics and technology in China.
Pukuan said China has 227 radio stations and 247 television stations.
We still face a challenge of media distribution. Last year, over 30 million people in the rural areas did not have access to radio and television, Pukuan said.
There are more than one billion people living in China.
Pukuan noted that the country aims to provide radio and television coverage to 150 million rural settlers by the end of this year.
Furthermore, he said the revenue from the film industry last year was 20 billion Chinese Yuan, which is equal to US.dollars 3.1 billion.
China is able to manufacture its own television and radio equipment. However, our equipment can still be regarded of substandard, as we are still a developing nation when compared to America and other western countries, said the executive president of the research institute.
Before their return to Africa on the 04 May 2014, the Namibian journalists and media officers will be expected to visit the Great Wall of China, the Namibian Embassy in China as well as the China Film Museum amongst a host of other places.