/Ae //Gams Arts and Cultural Festival scheduled for 01 April
18 Mar 2014 10:50am
WINDHOEK, 18 MAR (NAMPA) - The City of Windhoeks annual /Ae //Gams Arts and Cultural Festival will take place from 01 to 05 April this year.
It will be held under the motto 'Diverse Culture - One Vision', the City of Windhoeks Manager for Corporate Communications, Marketing, Tourism and Customer Care Joshua Amukugo said during a media briefing in the capital last Friday.
He said this year's festival will be bigger and better through the assistance of various organisations.
The City realised that it was time to revise the festival strategy and for the past two years, it has been working on a project with the assistance of the North-American Destination Marketing (NADM) and Millennium Challenge Account (MCA) bodies, commissioned by the Namibia Tourism Board and designed to refresh the festival to attract both the local community and tourism alike, he noted.
Amukugo said the festival strives to emphasise the important role of arts and creativity as a means of expression and understanding, and the enhancement of the quality of life of the residents of Windhoek.
Various stakeholders' workshops were conducted, and participants provided input which helped develop a new long-term vision and a market-positioning statement, amongst others.
There are a number of activities scheduled for the festivals, including the festivals opening show; a youth pavilion; visual arts demonstration and exhibitions; cuisine day; dance productions; theatre and drama productions; as well as arts talks.
We believe this could benefit artists by interfacing with each other, learning from each other and growing together in new directions, he enthused.
The /Ae //Gams Arts and Cultural Festival was launched in 2011 to celebrate the City's rich cultural diversity.